In order to keep your direct mail pieces interesting, you must ensure that you're not repeatedly recycling the same approach. This way, you can better leverage the response rates for the campaigns. There are those who won't know what strategies would be best to use. To assist those who are stuck, we have valuable advice below on making your mail eye-catching.
Images and colours
By using creativity and colour as well as images appropriately, you won't have any issues grabbing attention. With the images, avoid dull stock pictures. Instead, use enjoyable but out of the ordinary ones that show your message and brand. The goal is to make everyone want to read the copy.
No boring shades
With colour, you'll find that there is an array of options available to you. As a result it is easier to find something that really stands out inside the mailbox. There's no time to be passionless here. Grab the attention and do so straight away.
Finally, we move onto creativity. The fact is that distinct designs yield the greatest results. Think about every piece of mail from the past. Take the pieces and interweave them with original imaginative images. You are free to use metallic ink, die cuts, as well as various other tools to aid you.
At Global Mailing, one of the things we like the most about our job is the feeling we get when we satisfy our customers. This encourages us to try our hardest, no matter how difficult the job might seem.
If there is something we can assist you with, please give us a call. You can rely on our international direct mail specialists every time you want to reach out to your target audience.
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