Direct mail marketing may already be part of your strategy. If it is, you might have noticed a drop in response rates. To get the ball rolling again, a few tweaks here and there may be necessary. Using the following tips, you'll be able to increase your response rates again.
Firstly, make certain that you're profiling your database. This management ensures you get the address details right and use the proper format. Furthermore, you can arrange your statistics for personalised communication and remove duplicate files. Not to mention, profiling data can aid you in reducing returns and waste on print management as well as saving money on postage.
Something else that will pull you in the right direction is using personalisation. The Royal Mail sponsored BMRB research discovered that 51% of individuals aren't as likely to open their mail if it's addressed "To the occupier". Therefore, what you need to do is include the recipient's name or surname. Do this for every targeted piece.
Every time you talk to an existing customer or a potential one it is wise to personalise the message. This helps you to build a rapport and it makes them feel more valued. As a result you can enjoy a much stronger reputation and brand.
At Global Mailing, we do all we can to make sure that our customers are satisfied with our services. As an industry leader, we feel that this is our duty. It helps to make us stand out from other international direct mailing companies, keeping us competitive.
If there is anything you would like to discuss with us, please get in touch.
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