Direct mail still has a strong presence, even in today's technology heavy world. What we are going to do is look at one of 2018's most important trends in this area. Specifically, we will be examining funky finishes, such as spot varnishing, colour, foil, and texture.
Texture can inspire memories
Research has revealed that touch memory has a significant effect on our brains. What you need to do is introduce texture to mail and make them seem appealing. Consequently, the chances of them sticking to an individual's memory will heighten.
A distinct finish
You may want to consider distinct finishes too because they make materials more interesting. A potential option could be foiling. This creates an incredibly shiny holographic or metallic effect. Alternatives include heat or light-activated, pearlescent, glitter, and glow in the dark.
Finally, you might want to think about adding spot varnishing. You can utilise this to add clarity, shine, and depth to images. By leaving the rest of the mailer unaltered, the spot varnished pictures will be more noticeable.
There are all kinds of ways for you to get creative with your finishes. Just make certain that you don't overdo it. Don't bring in a bunch of separate finishes and textures because there will be too much going on. Have a long think about where you can employ these on your mailers. Once you've made a decision, stick to a couple of nice touches.
At Global Mailing, we have aided customers belonging to a wide variety of industries. This includes the art, finance, and publishing worlds. As a result, we have a substantial amount of experience to share with you. This means you can look forward to international mailing solutions that fit your unique needs.
If you would like to work with us, please give our team a call.
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