Letters are sent out to potential business partners every day, but the way in which they are structured can either make or break a deal. The last thing you want is to ruin something you have worked so hard to set up all thanks to one little letter. To assist you in writing your own messages correctly, we've come up with some tips for you to follow.
The first thing to remember is to write concisely. There are editors who estimate that roughly a third of the words writers use in a standard letter are wasted. During every phase of the writing process, have a look at what has been produced and think about what has to be removed. Believe us when we say that there is generally something there.
What you're trying to do here is get the reader to understand your motives, and anything that fails to help them do this is unnecessary. Keep in mind that people are generally busy and unlikely to read a huge amount of unnecessary information. Instead they typically want something precise and clear.
Whilst speaking in a casual manner, we tend to use specific language. We tell stories using smells, colours, and details. You should write in the same way. Utilise words in ways that cause readers to paint pictures in their heads, as opposed to asking them to decipher theoretical concepts.
At Global Mailing, our family-oriented culture sees to it that customers come before all else in every single scenario. This really differentiates us from other international direct mailing companies. Thanks to the way in which we do things, we have been able to retain our clients for an average of 14 years, and convince new ones to join at the same time.
If there is anything we can do for you, be sure to get in touch.
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