Blog/News

The latest news, updates and events from Global Mailing.

Cost efficiency in direct mailing

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The Essential Role of Direct Mail in Omnichannel Marketing Strategies

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In the ever-evolving world of marketing, direct mail often stands at the crossroads of tradition and innovation. While some may view it as a relic of the past, we Global Mailing, understand that direct mail is a versatile tool that can seamlessly integrate into the modern omnichannel marketing landscape. Every customer is unique, and their […]

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Enhancing the Impact of Your Mail Packaging for Effective Marketing

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Unlocking the Power of Response Methods in Direct Mail Campaigns

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Direct mail remains a potent marketing tool in the digital age. However, the success of a direct mail campaign often hinges on the effectiveness of the response methods offered. In this article, we explore various response methods that can be used in a direct mail piece to maximise engagement and conversion rates. 1. Phone Numbers […]

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The right way to use direct mail at Christmas

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Christmas is on its way and it’s one of the most important times of the year for reaching out to customers. After all, everyone’s feeling generous, happy and, above all, more open minded to festive direct mail! Direct mail is also a great way to promote your business, as it gives you total control over […]

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Oversaturation can hurt your efforts

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How to avoid over saturation… When it comes to direct mail there’s one thing that’s guaranteed to stop you getting any return on your investment – over saturation. By over saturation we mean sending out so much mail to the same people that they stop noticing what you’re saying. In most cases, sending out too […]

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Making mail pieces more appealing

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There used to be a time when getting real post was exciting. These days, it is a bit harder to get this kind of response. The reason why is that people deal with a wave of junk mail, including take out menus, adverts and newsletters. There are secrets you can use to make your mail […]

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The dos and don’ts of direct mail – tips for businesses

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How to improve your response rates

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Direct mail marketing may already be part of your strategy. If it is, you might have noticed a drop in response rates. To get the ball rolling again, a few tweaks here and there may be necessary. Using the following tips, you’ll be able to increase your response rates again. More and better data in […]

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Making the most of QR codes

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Catch everyone’s attention

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Advice for engaging with your customers

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Use some funky finishes

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The case for direct mail marketing – still going strong

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Be clear, succinct and pursue the right customers

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Grammar mistakes that ruin direct marketing

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Learn from your returns

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Advice for coupon advertising

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Brochures can do wonders for brand awareness

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Direct mail can help you to thrive in a GDPR environment

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A guide on direct mail for small businesses

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The proper ways to run a successful campaign

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Give out freebies and make the call to action clear

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Sell the offer and include the finer details

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Go for easy skimming and avoid repetition

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Keep your mail ideas fresh

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Use the correct list and good copies

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Direct mail’s leading practices

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Kick the habit

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Direct mail is still going strong

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The consequences of marketing incorrectly

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Enhancing your mail with technology

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Well-designed letterheads leave a better impression

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Printed stationary looks more professional

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Is there anything postcards can’t do?

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Am I using direct mail in the best possible ways?

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Boost your ROI by cutting direct mailing costs

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Never break the commandments of direct response marketing

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Expand your business and go global

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Ideas for attracting younger audiences

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Saving money on dimensional mail

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The potency of conventional letters

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A simple yet supportive method

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What fascinates people about dimensional mail?

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The most productive ways to personalise your mail

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There’s no mistaking direct mail’s potency

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Reasons why direct mail still works

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Millennials like direct mail more than you think

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Make sure your data is interpreted properly

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Take the seasons into account

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An effective tool demands an effective strategy

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Advice on designing B2B and B2C mail campaigns

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Produce quality prints and consider integration

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Knowing your papers

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Don’t be deterred by the cost of direct mailing

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Organise your customer data

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Try looking at things from another perspective

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The wonderful world of postcards and self-mailers

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Can small companies benefit from direct mail campaigns?

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Obtain that competitive edge with direct mail

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Even well known companies still use direct mail

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Running a successful charity mail enterprise

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Constructive ways of improving your marketing campaigns

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People love the formats of direct mail

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Steps are being taken to lessen mailing’s environmental impact

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Stay on target and keep everything legal with mailing services

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Remember the nouns and verbs, and remain positive

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Direct mail can offer excellent ROI

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Always be personal and remember to try out new things

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Identify your audience and give them something special

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Talk to and not down to readers

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Tips for writing direct sales letters

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Active writing is the preferred form of writing

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Be concise and write using specific language

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A checklist for your international mail service

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Be honest and open in your business letters

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Quality control and proofreading are critical with direct mail

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The proper way to carry out direct mailing

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Make an impact by mailing real materials

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People favour the personal touches of direct mail

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Direct mail is still going strong

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Scalable mail services for outstanding value

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Tips to ensure you get the right international mailing solutions

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The history of direct mailing

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Stay safe, stay insured

Uncategorised

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What industries does Global Mailing serve?

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Top reasons to choose Global Mailing

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