Blog/News
The latest news, updates and events from Global Mailing.
The Essential Role of Direct Mail in Omnichannel Marketing Strategies
Blog
In the ever-evolving world of marketing, direct mail often stands at the crossroads of tradition and innovation. While some may view it as a relic of the past, we Global Mailing, understand that direct mail is a versatile tool that can seamlessly integrate into the modern omnichannel marketing landscape. Every customer is unique, and their […]
View PostUnlocking the Power of Response Methods in Direct Mail Campaigns
Blog
Direct mail remains a potent marketing tool in the digital age. However, the success of a direct mail campaign often hinges on the effectiveness of the response methods offered. In this article, we explore various response methods that can be used in a direct mail piece to maximise engagement and conversion rates. 1. Phone Numbers […]
View PostThe right way to use direct mail at Christmas
Blog
Christmas is on its way and it’s one of the most important times of the year for reaching out to customers. After all, everyone’s feeling generous, happy and, above all, more open minded to festive direct mail! Direct mail is also a great way to promote your business, as it gives you total control over […]
View PostOversaturation can hurt your efforts
Blog
How to avoid over saturation… When it comes to direct mail there’s one thing that’s guaranteed to stop you getting any return on your investment – over saturation. By over saturation we mean sending out so much mail to the same people that they stop noticing what you’re saying. In most cases, sending out too […]
View PostMaking mail pieces more appealing
Blog
There used to be a time when getting real post was exciting. These days, it is a bit harder to get this kind of response. The reason why is that people deal with a wave of junk mail, including take out menus, adverts and newsletters. There are secrets you can use to make your mail […]
View PostHow to improve your response rates
Blog
Direct mail marketing may already be part of your strategy. If it is, you might have noticed a drop in response rates. To get the ball rolling again, a few tweaks here and there may be necessary. Using the following tips, you’ll be able to increase your response rates again. More and better data in […]
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