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Cost efficiency in direct mailing

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The Essential Role of Direct Mail in Omnichannel Marketing Strategies

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In the ever-evolving world of marketing, direct mail often stands at the crossroads of tradition and innovation. While some may view it as a relic of the past, we Global Mailing, understand that direct mail is a versatile tool that can seamlessly integrate into the modern omnichannel marketing landscape. Every customer is unique, and their […]

Enhancing the Impact of Your Mail Packaging for Effective Marketing

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Unlocking the Power of Response Methods in Direct Mail Campaigns

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Direct mail remains a potent marketing tool in the digital age. However, the success of a direct mail campaign often hinges on the effectiveness of the response methods offered. In this article, we explore various response methods that can be used in a direct mail piece to maximise engagement and conversion rates. 1. Phone Numbers […]

The right way to use direct mail at Christmas

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Christmas is on its way and it’s one of the most important times of the year for reaching out to customers. After all, everyone”™s feeling generous, happy and, above all, more open minded to festive direct mail! Direct mail is also a great way to promote your business, as it gives you total control over […]

Oversaturation can hurt your efforts

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How to avoid over saturation”¦ When it comes to direct mail there”™s one thing that”™s guaranteed to stop you getting any return on your investment – over saturation. By over saturation we mean sending out so much mail to the same people that they stop noticing what you”™re saying. In most cases, sending out too […]

Making mail pieces more appealing

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There used to be a time when getting real post was exciting. These days, it is a bit harder to get this kind of response. The reason why is that people deal with a wave of junk mail, including take out menus, adverts and newsletters. There are secrets you can use to make your mail […]

The dos and don’ts of direct mail – tips for businesses

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How to improve your response rates

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Direct mail marketing may already be part of your strategy. If it is, you might have noticed a drop in response rates. To get the ball rolling again, a few tweaks here and there may be necessary. Using the following tips, you’ll be able to increase your response rates again. More and better data in […]

Making the most of QR codes

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Catch everyone’s attention

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Advice for engaging with your customers

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Use some funky finishes

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The case for direct mail marketing – still going strong

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Be clear, succinct and pursue the right customers

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Grammar mistakes that ruin direct marketing

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Learn from your returns

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Advice for coupon advertising

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Brochures can do wonders for brand awareness

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Direct mail can help you to thrive in a GDPR environment

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A guide on direct mail for small businesses

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The proper ways to run a successful campaign

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Give out freebies and make the call to action clear

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Sell the offer and include the finer details

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Go for easy skimming and avoid repetition

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Keep your mail ideas fresh

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Use the correct list and good copies

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Direct mail’s leading practices

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Kick the habit

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Direct mail is still going strong

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The consequences of marketing incorrectly

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Enhancing your mail with technology

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Well-designed letterheads leave a better impression

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Printed stationary looks more professional

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Is there anything postcards can’t do?

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Am I using direct mail in the best possible ways?

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Boost your ROI by cutting direct mailing costs

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Never break the commandments of direct response marketing

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Expand your business and go global

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Ideas for attracting younger audiences

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Saving money on dimensional mail

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The potency of conventional letters

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A simple yet supportive method

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What fascinates people about dimensional mail?

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The most productive ways to personalise your mail

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There’s no mistaking direct mail’s potency

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Reasons why direct mail still works

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Millennials like direct mail more than you think

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Make sure your data is interpreted properly

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Take the seasons into account

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An effective tool demands an effective strategy

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Advice on designing B2B and B2C mail campaigns

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Produce quality prints and consider integration

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Knowing your papers

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Don’t be deterred by the cost of direct mailing

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Organise your customer data

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Try looking at things from another perspective

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The wonderful world of postcards and self-mailers

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Can small companies benefit from direct mail campaigns?

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Obtain that competitive edge with direct mail

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Even well known companies still use direct mail

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Running a successful charity mail enterprise

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Constructive ways of improving your marketing campaigns

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People love the formats of direct mail

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Steps are being taken to lessen mailing’s environmental impact

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Stay on target and keep everything legal with mailing services

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Remember the nouns and verbs, and remain positive

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Direct mail can offer excellent ROI

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Always be personal and remember to try out new things

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Identify your audience and give them something special

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Talk to and not down to readers

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Tips for writing direct sales letters

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Active writing is the preferred form of writing

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Be concise and write using specific language

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A checklist for your international mail service

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Be honest and open in your business letters

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Quality control and proofreading are critical with direct mail

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The proper way to carry out direct mailing

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Make an impact by mailing real materials

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People favour the personal touches of direct mail

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Direct mail is still going strong

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Scalable mail services for outstanding value

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Tips to ensure you get the right international mailing solutions

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The history of direct mailing

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What industries does Global Mailing serve?

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Top reasons to choose Global Mailing

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