In the digital age, it’s easy to believe that brochures are a thing of the past. In reality however, they remain one of the most effective marketing tools around. When employed properly, they offer a lot of value. You might use them to answer frequently asked questions or as a mini-catalogue of your services.
Awareness of your brand
One of the primary uses for brochures is for brand awareness. Employ them to offer everyone more details about your business, including your products and services. Give people an overview too and mention any industry awards you may possess. The idea should be to tell the audience more about the business’ philosophy and beliefs.
A huge benefit of brochures is that they are more prominent than other promotional pieces. For example, they’re not as easy to lose as postcards due to the size. People may pick one up and flick through it simply to see if there is anything that interests them. This is more interaction than you could get with a single piece of card or paper.
You can do far more with a brochure than with smaller materials. For example you can include more glossy photos and use creative layouts to attract attention. As a result the benefit is a better connection with the reader and a higher chance they will take action.
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