With GDPR upon us, it's understandable that marketers have concerns about the effects it will have on marketing. There will be some big changes, there's no doubting that. However, if we take the correct steps, we'll have the chance to build more transparent and honest relationships. This can only be great for businesses. Direct mail can help you to achieve this, and the following are reasons why.
To begin with, you won't need permission for postal marketing. What this means is that brands could have certain clients that they can only reach via mail. This is because direct mailing is subject to fewer regulations than electronic options. As such it is more favourable.
Less regulatory unknowns
Furthermore, brands shall have a lower amount of regulatory unknowns when communicating in this manner. Direct mail isn't influenced materially by the ePrivacy Regulation. It's not the same for electronic channels though.
Finally, remaining in touch through mail is a simple affair. People typically have a plethora of email addresses. This includes ghost ones they neglect to examine. Yet, they normally have a single residential postal address. People are also far more likely to look at physical mail, whether it is a letter, a postcard, a catalogue, or something unique.
At Global Mailing, our legendary attention to detail is what allows us to keep customers on side. In addition, we have a solid record of getting things right. This instils confidence in our clients that we can meet their requirements regardless of how complex they are.
We will deliver international mailing solutions that you can rely on. If you'd like to work with us, please give our team a call.
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