Effective ways of packaging your mail

When people come to us looking for help, they often stay and seek further aid in the future. They do this because we go the extra mile to ensure that we meet all of their specifications, no matter how complicated they are. Those who require a first rate international mail service will be happy to know that they can find one with us.

On the authority of Epsilon, a staggering 77% of individuals open their post the moment they obtain it. Statistics retrieved from the Direct Mail Association also revealed that two-thirds of people purchased something thanks to a piece of mail. What this shows us is that direct mailing can be a rudimentary feature of a marketing movement when done correctly. Below, you shall find a series of expert tips on how to make the most of the promotional materials you send out.

Use larger envelopes

You should try to use oversized envelopes. This will assist you immensely in grabbing your patrons' attention. On the report of a study by the Direct Marketing Association, large envelopes possess higher response rates. Letter-sized envelopes, postcards, catalogues, and dimensional packages also offer similar results.

Odd shapes

Another tip we have is to make your pieces lumpy. Objective number one of any direct mail campaign is to get people to open your envelopes. Companies have distributed thousands of pieces to potential customers. Some discovered that mailers with lumpy items inside their envelopes had close to a perfect open rate. This is because humans are naturally curious about what lies within, compelling them to open the envelope. It's up to you to make what you send captivating, relevant, as well as personal.

At Global Mailing, those who join our existing list of clients will be able to benefit from our top tier international mail service. With us, you can expect no contract or pre-payments, only a single form to fill out, and free collections.

If you would like to do business with us, please get in touch.

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