With wonderful potential ROI, marketers continue to use direct mail. Today’s strategies differ immensely though as businesses try to stand out. If you look at the mail you’re receiving, you’ll notice that they’re more engaging, personalised, and targeted. Technology has enabled us to enlarge the ROI even more. By implementing technology, you can attract prospects to your pieces and generate a wow factor. Here are just some of the ways that you can employ technology.
It’s possible to add sound chips to your mail. It is simple to record a message and include it in your materials. Just think about how well it works with birthday cards. In addition to potentially heightening your response rates, the chips are also not overly expensive.
You can attach video screens to your mailers as well. Whenever the prospect or customer opens their mail, the screen will be right in front of them. You can launch it either manually or automatically. Just remember that this option will cost you a fair amount of money.
Of course, technology doesn’t need to be a big budget object. The first thing you must do is decide what you want to do and then work the costs out. Afterwards, you’ll be ready to create your campaign plan.
At Global Mailing, we aim to please your customers as well as our own, and see that your reputation remains intact. Not only do we do the job well, but we also make your life easier at the same time. This is why out international mail service stands out so much.
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