Technology may have shaped how mailing as a whole works, what with email making the process of sending mail more convenient than ever. However, it is hard to argue that direct mail of physical marketing materials still has a strong presence in today's world. What we intend to do here is go through some of the reasons why you shouldn't be so quick to disregard it.
By opting for the door-to-door mail approach, it becomes easier for you to welcome yourself into your audience's homes. This is especially true if you've managed to devise a sales pitch that's specifically tailored to them. With email, you cannot achieve these results and messages can easily be ignored.
Evidence has revealed that about 92% of UK residents connected with a brand after having been given direct mail, compared to 81% who were supplied with emails.
The physical existence of materials that arrive through the letterbox means that you don't have to fight for attention. Letters tend to be opened while the recipient is alone, and once they reach their hands, your job is already half done.
At Global Mailing, our dedication towards clients and their specifications is one of the main reasons why they continue to return and rely on us for their needs. Having served an assortment of industries throughout the years, including education, legal, and finance, the sheer variety of our services has enabled us to meet some of the most demanding requirements out there.
If you are interested in working with one of the most decorated international direct mailing companies, please contact us. We will go over your needs and find out the right strategy for you.
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