For as long as direct mail has been around, it has evolved. Some individuals have noticed this and changed their own pieces to match the times. However, others have not and suffered the consequences. The worse is a drop in response rates. If you don't want this to happen to you, then you should look at the advice we've prepared below.
Make it easy to respond
You'll need to provide your audience with numerous ways of responding. When you make this simpler for everyone, you will obtain more responses. The best tip we can give here is to present them with response options that they would prefer to use.
Something you absolutely must do is supply them with a phone number that they can call. If it's possible, utilise a distinctive number that enables you to track responses. When this isn't doable, offer your patrons a response code that they must present once they call in.
Another possibility is to use the web. Create a specific landing page dedicated solely to your campaign. As a result you'll be able to trace people that have looked at it. You can discover whom it actually was that filled out your forms as well. At the same time, supply everyone with an email address that they can respond too.
At Global Mailing, one of the main reasons why we're so successful is that we love our job. We get to put a smile on our clients' faces every day. When we see this, it acts as proof that we have done our job properly.
Our international mailing solutions can provide the multiple response options you need. If you would like to do business with us, feel free to contact our company anytime.
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