Talk to and not down to readers

The team we have here at Global Mailing is one that dedicates itself to providing clients with high class mailing services. As international direct mail specialists, they know precisely what is expected of vendors, and what actions must be taken in order to satisfy our customers. Therefore, if you are in need of a dependable and trustworthy mail company, we are most certainly the ones you will want to call first.

As a business you may find yourself writing all kinds of different letters, whether it is to thank customers, providing information, or seeking sales. However, not everyone writes them correctly. Be it spelling mistakes or the use of incorrect language, there are countless errors that can be made, each of which has the potential to ruin a relationship. If you wish to avoid such a situation, pay attention to the advice we have produced below on writing a letter.

One of the most important pieces of instruction we can give you is to write to the reader instead of down to them. The majority of individuals have an understanding of more of the words than they use, in both speeches and writing. If you read any newspaper, how-to book, or another letter, you’ll discover that all of them are written at almost the same quantity of language.

None of them treat readers as if they were children, but they aren’t likely to include words like turpitude either. Even if your intention is to inform readers of something they possess no knowledge of, consider them uninformed as opposed to stupid. Your readers aren’t unintelligent and they definitely won’t like it if they feel as if you’re talking down to them.

At Global Mailing, thanks to the manner in which we operate, we’ve been able to keep our clients for an average of 14 years. We are proud to be one of the most consistent international direct mail specialists in the UK. We are capable of handling orders of any size and have worked on behalf of some of London’s most demanding businesses.

If you are interested in working with us, you are welcome to contact the company anytime.