With 2018 already over halfway done, direct mail has made it clear that it's not going away. Neither the decline in revenue nor the increase in digital media has had a big influence on it. In truth, the Direct Marketing Association discovered from a report that the response from physical mail still exceeds email. Not only does it score better, it is by quite a large margin. Knowing this, we are going to have a look at one of the trends that we believe has been huge this year.
A great way to understand your customers
The trend we're on about is programmatic direct mail. It is expanding quickly in online display advertising as time passes. Nowadays, marketers are adopting the same strategy for their direct mail. It is important to know your clients, the services and products they're after, and their personas.
Programmatic means that establishments can utilise technology and statistics to construct error-free profiles of their audiences. They can then make decisions about what they should see. When applied to direct mail, you're able to target customers using personalised and targeted mail pieces. You base these on their on-site actions.
At Global Mailing, in addition to retaining old customers, we have a knack for attracting new ones as well. We are an honest team and always work to support our clients. Our people also never over-promise, but they do over-deliver. In addition, we are very understanding, listening to what you want and offering solutions to get there.
If you have any questions for us about our international mail service, please feel free to call our company anytime you'd like. We can find out exactly what you need and decide how we can help achieve your goals.
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